||Wood Thumb is a design studio that designs and manufactures products out of reclaimed wood. Yes, I suppose you could call us a startup, BUT we make real physical goods right here in the heart of San Francisco. Our studio, factory, and store, are located in an old industrial warehouse in the SoMa district of San Francisco. It’s a place where designers, makers, and entrepreneurs come together to make a big collective dream happen. We sell our products through our own store, from our website, and to partner stores across the country such as Urban Outfitters, Restoration Hardware, Uncommongoods, Williams Sonoma. Check out woodthumb.com, our Instagram and Facebook page for more info about us.
Like most startups, everyone at Wood Thumb wears a lot of hats. We are looking for someone to wear some huge marketing, content creation, and PR hats. The primary responsibility of this position is to be our voice, inspire our community, and lead our effort to bring structure and strategy to our marketing.
-Create wholesale marketing and messaging strategy, guidelines, and calendar.
-Create and send monthly wholesale email newsletter.
-Coordinate with sales lead.
-Update and create content for wholesale catalog.
-Create web marketing and messaging strategy, guidelines, and calendar.
-Update social media.
-Update products and product descriptions on website.
-Create and send monthly retail email newsletter.
-Create, and manage retargeting ads.
-Assist in strategy for launching new products.
-Write monthly blog posts.
-Create and support buzz about the brand through social media channels and drive traffic to our website.
-Manage kickstarter campaigns.
-Schedule and coordinate upcoming workshops with marketing partners.
-Send out follow up survey, and add participants to email list.
-Update website calendar with upcoming workshops.
-Create and send monthly workshop email newsletter.
-Grow workshop partnerships, and corporate team building event program.
-Sync third party platforms such as etsy, Amazon, etc.
-Work with and manage marketing intern
-Promote our factory store.
-Throw occasional Wood Thumb factory parties.
-Farm Marketing. Assist with marketing of the Wood Thumb Farm in Sonoma.
Experience in marketing, PR, and branding.
Experience leading successful social media campaigns and growing target audiences.
Proficiency in Mailchimp, Adroll, AI, and PS.
SEO and site optimization experience a plus.
Ability to take on a lot of things without the support of a big team.